My role at Squeeze: Navigating FinTech with creativity

During my recent professional journey at Squeeze, we recognized the significance of thorough research in establishing a robust foundation. Drawing from my military experience, I understood the vital role of structuring time effectively and executing tasks with precision. This insight prompted me to collaborate closely with key individuals, such as Chad, the Chief Marketing Officer. Chad's expertise played a pivotal role in shaping our marketing campaigns and strategic planning, forming the bedrock of effective marketing strategies.

As we progressed, Eric, the Head of Business Intelligence, joined our efforts. Eric's data deciphering skills brought a new dimension to our strategies. His analytical insights refined our marketing approaches to an unprecedented level of precision, resulting in substantial improvements in engagement, brand awareness, and business growth.

Our journey of achievement didn't end there. We recognized the need for a comprehensive approach to deeply resonate with our audience. This realization marked the entry of Dan, the Head of Product, and Ioane, the Senior UX Designer. Their combined expertise ensured not only the seamless alignment of our brand's aesthetic with our social media content but also kept user experience at the forefront of our design considerations.

Completing our team, we collaborated with Phil, the Chief of Technology. His insights facilitated API integration, streamlined processes, and enhanced our technological framework.

Collectively, this diverse team of experts brought forth their unique skills, creating a powerful combination that fueled innovation and led to unprecedented growth. Our story stands as a testament to the remarkable impact of collaboration, where each individual's strengths harmonized to craft a narrative of accomplishment and success.

The Squeeze audience

Our demo consists of a mature and established demographic seeking ways to save on household expenses. To cater to their needs, we employed clean and easily understandable graphics and typography that seamlessly resonated.

Shaping Squeeze's online presence: Turning ideas into strategy

I effectively managed social media efforts, ensuring consistent posting and engagement with our audience. I also took the initiative to create my own graphics, ensuring alignment with the unique voice and persona of the Squeeze brand. Moreover, I contributed to updating content on UnBounce sites, refining dealership print materials, and enhancing the onboarding process for dealership personnel.

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Tools that shaped my journey at Squeeze

I harnessed a variety of tools to enhance different aspects of my work:

• Sketch: For intricate designs reflecting the essence of the Squeeze brand.
• Canva: To quickly generate visually appealing graphics for engaging content.
• Photoshop: For advanced image manipulation and cohesion with the brand's aesthetic.
• InDesign: Crafting professional and informative dealership print materials.
• Illustrator: Precision vector graphics for seamless integration with the brand.
• Later: A pivotal scheduling tool for optimal social media content timing.

Collectively, these tools formed a toolkit enabling effective execution of responsibilities, ensuring high-quality designs, consistent branding, and engaging content across platforms.

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